Direction A

The Pink Blazer

Founder-led and editorial. Hot pink as a full field color, black “strong” bands, an arched portrait hero and magazine-style numbered sections. Closest to the brief’s “strong, pink, feminine.”

Type: Cormorant Garamond + Montserrat (brand fallback)
Leads with: Dr. Michelle, then concerns and shop

Open Direction A →

Direction B

Golden Hour Ritual

Product-and-ritual led luxury. Full-bleed lifestyle hero, warm sand and champagne gold, the GLOW Below AM/PM ritual, ingredient bento and a founder letter. Pink becomes a refined rose accent.

Type: Bodoni Moda + Jost
Leads with: the product ritual and ingredients

Open Direction B →

Direction C

The Hormone Hub

Symptom-first and community-led. A bold bento hero with a “what’s bugging you?” chooser, stage navigator, symptom library, real-women YouTube stories and a myth-vs-truth board.

Type: Bricolage Grotesque + Instrument Serif + DM Sans
Leads with: her symptoms, then education and shop

Open Direction C →